Based in New York City, I have led the content direction and strategy for some of the world’s most prestigious brands.
Tory sport BY TORY BURCH
In 2015, I was brought on to launch Tory Sport, performance activewear by Tory Burch. Working closely with Tory, I helped create and define the brand voice — setting the tone for this new label. In addition to establishing each platform, I currently handle global brand messaging and UX copy for all touch points – including digital, social, in store and wholesale.
OSCAR DE LA RENTA
As the Editorial & Creative Content Director, I was responsible for brand messaging for the iconic fashion house. I oversaw the content strategy and development process for the omni-channel. I had the pleasure of writing Oscar de la Renta: An American Icon, a book released by Shinola that celebrates the designer's life story. I also collaborated on collections for John Galliano and Peter Copping.
As the Content Editor, I conceptualized and oversaw strategic narrative for the full portfolio of brands, including Polo Ralph Lauren, Ralph Lauren Collection, Purple Label and Denim & Supply. A few highlights include a microsite for the Olympic Games and Denim & Supply featuring Avicii. I focused on digital media, including creating and producing videos each season.
My byline can be found in notable publications such as Vogue, The New York Times, New York Magazine and InStyle, where I spent three years as a Senior Editor. I have interviewed some of the top celebrities and designers including Justin Bieber, Miley Cyrus, Blake Lively and Christian Louboutin. I am well-versed in packaging content for special issues such as InStyle's Holiday Gift Guide and Best Beauty Buys — two of their biggest issues of the year.