Based in New York City, I have led the content direction and strategy for some of the world’s most prestigious brands.

Tory sport BY TORY BURCH

In 2015, I was brought on to launch Tory Sport, performance activewear by Tory Burch. Working closely with Tory, I helped create and define the brand voice — setting the tone for this new label. In addition to establishing each platform, I currently handle global brand messaging and UX copy for all touch points – including digital, social, in store and wholesale.

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As the Editorial & Creative Content Director, I was responsible for brand messaging for the iconic fashion house. I oversaw the content strategy and development process for the omni-channel. I had the pleasure of writing Oscar de la Renta: An American Icon, a book released by Shinola that celebrates the designer's life story. I also collaborated on collections for John Galliano and Peter Copping.

Ralph Lauren

As the Content Editor, I conceptualized and oversaw strategic narrative for the full portfolio of brands, including Polo Ralph Lauren, Ralph Lauren Collection, Purple Label and Denim & Supply. A few highlights include a microsite for the Olympic Games and Denim & Supply featuring Avicii. I focused on digital media, including creating and producing videos each season.

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My byline can be found in notable publications such as Vogue, The New York Times, New York Magazine and InStyle, where I spent three years as a Senior Editor. I have interviewed some of the top celebrities and designers including Justin Bieber, Miley Cyrus, Blake Lively and Christian Louboutin. I am well-versed in packaging content for special issues such as InStyle's Holiday Gift Guide and Best Beauty Buys — two of their biggest issues of the year.